Our Blog
Stay current with our most recent articles, where we explore the world of personalised outreach and keep up-to-date with all things LinkedIn.
From Redundancy to Revenue: How UK Professionals Are Turning LinkedIn Into a Business Development Engine
In 2025, the UK job market is experiencing significant shifts. Unemployment has risen to 4.5%, the highest since 2021, and wage growth has slowed to 5.6%, down from 5.9% previously.These changes are prompting professionals to reconsider their career paths and explore...
Navigating Economic Uncertainty – How UK Businesses Can Leverage LinkedIn for Resilient Growth
This year has brought fresh challenges for UK businesses. With the Bank of England lowering its economic growth forecast to just 0.75% and inflation continuing to impact everything from food costs to wage demands, many business owners are asking the same question: How...
LinkedIn Lead Generation vs The London Marathon
LinkedIn Lead Generation: A Marathon, Not a Sprint! Every spring, the streets of London come alive with energy, determination, and a remarkable sense of community as thousands of runners take on one of the world’s most iconic races, the London Marathon. From elite...
The Power of ‘Active Listening’ in LinkedIn Lead Generation
Just Listen! It’s easy to get caught up in the numbers game: sending countless messages, connecting with random prospects, and watching or wishing the LinkedIn leads will roll in. However, one skill that transforms LinkedIn targeting from cold and transactional to...
Strike the Balance: How Much Time Should You Spend on LinkedIn to Build Your Customer Base?
In today’s digital age, LinkedIn has become an essential tool for professionals, businesses, and entrepreneurs alike. With over 900 million members, the platform offers unparalleled opportunities to connect, network, and grow your customer base. While it’s tempting to...
To Be or Not to Be? LinkedIn Lead Generation in the Digital Age
In the world of digital marketing, the question often arises: to be or not to be? Specifically, to be on LinkedIn, or not to be on LinkedIn. If you’re a business owner, marketer, or sales professional, the stakes are high. LinkedIn isn’t just a networking platform; it’s a powerful tool for generating high-quality leads, but only if you know how to use it effectively. The question then becomes: is LinkedIn worth your time, or should you focus elsewhere?