The prevalence of automation tools has reshaped the way we approach outreach on platforms like LinkedIn. While these tools offer efficiency and scalability, they often overshadow a crucial factor: the indispensable value of quality over quantity.
Many businesses gravitate towards automation, drawn by the promise of reaching a larger audience in less time. However, amidst this allure lies a critical consideration – an understanding of the inherent limitations of automated LinkedIn messaging softwares.
In this blog we aim to tackle the four crucial personalisation techniques which will allow you to remain true to yourself so that you’re not reliant on the inconsistencies inherent in automated outreach.
1. Personalised First Lines:
Your first line sets the tone for your entire message. Stand out by referencing something specific about the recipient – a recent achievement, a glowing case study, or perhaps a comment on one of their recent projects or success stories. This personalised opener not only captures attention but also demonstrates your genuine interest in them as an individual.
It’s always important to remember that your recipients will only see the first few words of your message before deciding whether to open or not, so this provides us with a small window of opportunity to demonstrate to them that your message is worth reading in full. If the first few words are about you and your business, this is much less attractive than an opener which clearly shows you’ve done some research on their business ahead of reaching out. Try this one technique and your open rates will soar!
2. Timing
Sending an immediate pitch right after a connection can come across as impersonal, sales-driven, and even automated. It undermines LinkedIn core values of using their platform to build genuine networks, and risks the perception that the connection was merely a statistic in a sales strategy.
Allowing at least 24-48 hours before reaching out demonstrates respect for the individual’s time and a genuine interest in establishing a meaningful connection, particularly when you’ve spent time crafting a personalised message that aims to add value for the recipient. Let’s face it – none of us like a generic sales pitch only minutes after deciding to accept someone’s connection request. It often comes across as pushy and intrusive, and can reflect negatively on you and your business.
3. Value:
After your personalised first line, avoid beating around the bush. Clearly articulate why you’re reaching out and what value or benefit your connection could bring to them. Whether it’s offering insights, sharing a relevant resource, or proposing a collaboration, highlight the immediate value they can gain by engaging with you.
4. Authentic Follow Ups:
Persistence is key, but bombarding with messages is not. After the initial contact, follow up strategically, acknowledging their busy schedule and respecting their time. Ensure each subsequent message is spaced out nicely, and adds value or addresses a specific query, reinforcing your desire to connect with them in the first place.
Keep track of individuals that might be open to a chat further down the line, and don’t try and push them into speaking with you sooner. The aim of your messages should be to build long-term relationships, so don’t try and push for quick wins if the opportunity clearly isn’t available – this is a real turn off!
There is a lot to be said for showing a sincere interest in your recipients, Use these four techniques and just watch yourself start to generate positive responses, meetings, and new clients!