In recent years, the rise of automation tools on platforms like LinkedIn has brought both efficiency and challenges. While these tools streamline outreach efforts, there’s a noticeable downside: a decline in personalised messaging.
For many businesses, time is often at the essence, and as such many small business owners and marketers are turning to automated solutions to handle their LinkedIn interactions.
However, as the convenience of these tools increases, the personal touch in messages seems to be diminishing. This shift raises critical questions about the true cost of automation on a platform designed to foster genuine professional connections.
Below, I’ve delved into 5 key reasons why quality will always beat quantity when it comes to LinkedIn outreach:
Forging Genuine Connections
Personalisation on LinkedIn goes beyond generic connection requests. Tailoring your messages to the individual showcases genuine interest in them, their work, or their company. This authenticity lays the foundation for meaningful connections that extend cannot be forged without genuine human interactions.
Standing Out From The Competition
Let’s face it, we’ve all received that dreaded sales pitch on LInkedIn which has clearly been sent to tens if not hundreds of other individuals that month. If you throw enough mud at the wall, some it will stick, right?
With millions of users on LinkedIn, it’s easy for your profile or messages to get lost amongst the other generic opening messages. By showing a genuine interest in a business and making your messages less about you, and more about your prospects, this will distinguish you from the thousands of others who are routinely using generic or automated outreach strategies to attempt to win new business.
Building Trust and Rapport:
People are more likely to engage with those they trust. By taking the time to personalise your interactions, you demonstrate a commitment to understanding your prospects and their businesses. This builds trust and rapport, essential elements for fostering professional, long-term business relationships.
Showcasing Your Relevance:
Personalisation allows you to highlight specific points that make your connection relevant. Whether it’s a shared interest, a common acquaintance, or a mutual professional goal, taking the time to understand your prospects will enable you to emphasise the aspects that make building a relationship beneficial for both parties, increasing your chances of a positive response.
Opening Doors to Opportunities:
A personalised approach can be the key that unlocks doors to new opportunities. Whether it’s a job opportunity, a collaboration, or a partnership, people are more likely to consider your proposal if they see the effort you’ve put into understanding their needs and aligning your message with their goals.
If you’re reading this and thinking, but how do I send multiple, personalised messages a day while staying on top of my other tasks? Remember, by personalising these messages properly your response rates can often be higher than any mass-automated campaign! It really doesn’t take long to do a little bit of research on a business ahead of sending them a message, and this is something you should want to do anyway to check they’re a good fit for your services!
If you’d like to understand how we can help generate a consistent flow of new appointments with your ideal clients, feel free to visit our Contact page to arrange a friendly chat with the team.