It’s that time of year again – lots of shopping for the perfect gifts for friends and family, and it got me thinking. The work we do at LSC is quite similar to what a personal shopper does for their clients. The difference is, for us and our clients, the best “gift” is solid new lead generation or a meeting booked.
Did you know that personal shopping services in the UK started in the 1950s? Initially, it was offered to wealthy clients seeking help with selecting high-end fashion and luxury items. Retailers like Harrods were pioneers in catering to the affluent, offering a more tailored, private shopping experience. This concept has exploded in recent years, with many personal luxury shoppers now in the market. Read more here.
Personally, I don’t quite understand the need for a personal shopper (after all, isn’t part of the fun in gift-giving the hunt for the perfect present?). However, there’s no denying the value of a personal lead generation agency – or a proverbial LinkedIn “Lead Shopper.”
With over 1 billion users on LinkedIn in 2024, it makes perfect sense to use the platform to “shop” for new leads. It might sound simple, but when you’re ‘shopping for leads’, it’s crucial to understand your client, their service offerings, and especially their target market.
Successful lead generation means segmenting prospects based on industry, company size, job role, or interests, and tailoring your messages to address their specific challenges.
For example, one of our HR clients is an avid golfer. When we saw a potential lead mentioning golf in his LinkedIn bio, we knew a golf meet-up suggestion in our outreach message would hit the mark – and it worked.
Similarly, one of our accounting clients wanted to attract new leads. When most people think of accountants, they probably imagine a standard black or brown gift box with a green ribbon. But we “wrapped” his outreach in a warm, red, welcoming message, and received an almost instant response from a potential client who mentioned how many “salesy” messages she received, but that his felt authentic and not pushy, prompting her reply.
With many happy clients already relying on us for their shopping, could this be something you’d like to explore in 2025?